Hilton follows suit

It looks like another shoe has dropped (does anyone know where that phrase comes from?) in hotels requiring early cancellation of reservations.

After Marriott started the trend, Hilton Hotels looks like they will be allowing, endorsing, encouraging their properties to require guests cancel their reservations at least 48 to 72 hours before check-in.  That is up dramatically from the current general policy of requesting you notify the hotel by 6PM the night you are checking in lest you pay for the first night of the reservation.  Granted, some properties do currently require more advance notice, but in most cases the current requirement is the day of or 24 hour in advance cancellations…so this is up dramatically.

For guests making reservations within 3 days of their stay, this essentially means they are now making non-refundable reservations.  

While we don’t know all the details, the chain will be implementing the policy for reservations commencing July 31st.  Initially, it will only be rolled out at Hilton owned properties, but the policy change also will be allowed at other locations under the Hilton banner.

At this point, we are unsure if Hilton will provide exemptions for those with elite status or for certain types of higher premium rates.

Other chains still currently maintain a more flexible cancellation policy, but in the last month, we have seen Marriott (#1 chain in the world) and now Hilton (#3 chain around the globe) adopt a lengthier requirement…The disturbing trend continues.


Header image: Waldorf Astoria Biltmore, Scottsdale, AZ